Use Key Performance Indicators to Give Your Travel Company the Edge It Needs to Grow and Scale
Masterclass: How To Measure Your Travel Company's Performance
Monday - February 13, 2023 at 12 PM ET
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Listen, I know you love all things travel from finding those luxurious getaways and deals for your clients to planning itineraries and booking hotels. In fact, it’s why you founded your travel company.
But what you don’t love is all the analytics that come with running a business. We’re talking conversion rates, email open and click-through rates, tracking the amount of website traffic you get, and of course, tracking your revenue and profit.
These things make your head spin. There are so many numbers to keep track of and understand. Plus, truth be told, you’re winging it when it comes to all this stuff!
You’re not 100% sure what you should be tracking, how often you should be tracking it or how to measure when something is working or not.
To say you’re stuck in limbo with your company’s analytics is an understatement and it's one thing you want to correct this year.
The good news is that with a little help from me, you can.
Join me on February 13 at noon EST for a masterclass on the key performance indicators (KPIs) you should be tracking in your business.


We’re going to dive in by looking at specific KPIs that are most important for your business and your goals.
Then, once you know what you should be tracking, we’ll talk about how to review and assess their effectiveness so you can make better, more informed decisions about your business.
Sound like the masterclass you’ve been hoping and praying would come your way?
SIGN ME UP! I’M READY TO GROW AND SCALE!What’s Waiting for You with this Masterclass?
Key performance indicators are more than just charts and spreadsheets. It’s essential data every business owner needs to know about their company.
They allow you to understand what’s working and what’s not and make the necessary adjustments to reach your goals.
But for many business owners, KPIs are just analytics they flip through every so often but don’t really understand. You see, that’s why so many businesses struggle to grow, scale and hit those 6-figure and 7-figure marks. It’s like trying to drive across the country without a map or GPS. You’ll never get there!
Fortunately, I’m going to teach you all you need to know about KPIs during the February 13 masterclass at noon EST.
We’re going to cover things like:
- Email open rates vs. email click-through rates - what they are, why they matter and how to tweak your strategy based on those numbers
- Revenue vs. net profit - take a good look at what your business makes after deducting all expenses (including taxes)
- Customer satisfaction and retention rate - track how happy your customers are and if they’re coming back for more
- Lead generation and conversion rates - get valuable insight into how long it takes a lead to become a customer
- Average order value vs. lifetime value - learn the percentage of customers who continue to do business with your company over a certain period
And the best part … you’ll get 2+ hours LIVE with me to ask any questions you have. (Plus, you’ll get access to the replay, too.)
If you want to grow and scale your travel company this year and you’re pulling your hair out trying to gauge and understand the numbers and metrics you’re seeing, then join me. Click below to register.
YES! I’M READY TO BECOME A MASTER AT TRACKING KPIs!Meet the Creator
of this Masterclass
I’m Shanterria Earley, founder and CEO of Travel Divas and your host for the How to Measure Your Travel Company's Performance Masterclass.
And listen, I know what it’s like to be stressed, frustrated and working tirelessly in your business, but not seeing the results you want.
Over a decade ago, I was hoping and praying my trips would sell out, but they never did. Finally, after years of trial and error and using KPIs to my benefit, things turned around and Travel Divas started hitting those 6-figure and then 7-figure marks. This year, we hit 8 figures and our 2023 goal is $30 Million.
Here’s the thing, though. It took me twice as long to build my travel company than it should have. If I’d had someone to show me the ropes and explain all the business stuff to me, I’d have been able to grow and scale faster.
This is what I want for you.
That’s why I’m inviting you to join me for the How to Measure Your Travel Company's Performance Masterclass.
I want to show you the numbers and metrics you need to know and understand as you do business and how having that awareness will help your business hit the goals you’ve set for it.
Click below to reserve your spot. This masterclass will be recorded and you’ll get access to the replay, but it’s best to come LIVE if you can so you can get all your questions answered.
SIGN ME UP! I’M READY TO GROW AND SCALE!

"Thank you for your patience, your guidance, and your willingness to share what has helped to make you an 8-figure POWERHOUSE!"
- Tammy Wilson-Farlow

"What Shanterria contributes to the travel community as a mentor and travel business coach is unmatched!"
- Iesha Brewton

"Shanterria has blessed me in a mighty way. I am grateful for the seeds she has sown, which are helping me to grow my business!"
- Gwendolyn Streeter

Here’s one last thing I want to share...
I know analytics, numbers and metrics can look like a bunch of gibberish on your screen or in a spreadsheet.
BUT I’m here to tell you once you understand these things, it’s going to make decision-making for your business so much easier.
Plus, it’s going to help keep you on track to hit those goals you have.
Numbers are important and they’ll give you awareness you never thought was possible. I know that sounds silly, but it’s true.
Let me teach you how to track and interpret the numbers you’re seeing and let’s grow your business to new levels.
To register for this masterclass, simply click the button below.
YES! I’M READY TO GROW AND SCALE!FAQ
Will I receive the recording(s) once the event(s) ends?
What if I register but I am unavailable to attend live on the day of?
What is the refund policy?
Will I get one on one coaching?
What do I need to prepare ahead of time for this event?
I'm in the Travel Gang Membership. Is this Masterclass included in my membership?
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